Who we are
Robert Cameron Business Consulting
I am a business coach and advisor based in Hobart, Tasmania. I work with business owners of small to medium size businesses to help them achieve business results that matter to them. I work for the advisory firm Collins SBA which gives our business clients access to a wide range of skills and resources.
You’re welcome to download my white paper “The perfect business” which gives an overview of the framework I use when coaching and consulting to business owners.
My philosophy on strategic planning:
- Good Strategic Planning = being clear on why we are doing this (the owner’s fundamental objective)
- Good Strategic Planning = competing to be unique, not to be the best (a fresh look at the industry structure can help)
- Good Strategic Planning = choice… a clear choice of WHO you are going to serve and HOW you are going to serve them. You cannot be everything to everybody.
- Good Strategic Planning = compete for profit, not revenue or other.
- Good Strategic Planning = saying NO… to customers that you are not going to serve, activities that you are not going to perform and services/products that you will not be offering.
- Good Strategic Planning = starting from where we are, but not using it as a limiting constraint.
- Good Strategic Planning = finding the 3 – 5 priorities that will actually move the needle.
- Good Strategic Planning = is a dynamic process – take action, test, fail safely, measure, and rework the plan.
My philosophy on implementing strategy:
- We focus activity on the 3 to 5 priorities that will make a meaningful impact
- We stage activity to fit cashflow and other constraints
- We clarify accountabilities & ensure leadership
- We help get the right people on the bus
- We hold regular accountability meetings
- We monitor progress using dashboards and milestones
- We work together to deliver the most impactful strategic change projects
- Marketing & sales
- Process & systems
- Financial
- People & structure
- Products
- Incentives
- Culture & environment
- We make use of the right resources & networks of expertise as we need to get the job done.
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